McFoofy the new Steelers Mascot

I always thought the Steelers were one of the standards in football. They don't change their uniforms with every passing trend, they don't change their colors, and they STILL only have their logo on one side of their helmet. Why not? Because it's Pittsburgh, and much like Green Bay, the people live for Steeler football and the club simply does not have issues selling merchandise or putting tails in seats. I've been on the waiting list for season tickets approaching a decade (to put the ticket situation in perspective).

With Steeler tickets at a premium, and the Pittsburgh weather, you don't have to worry about people towing along toddlers that don't understand the game and need to be entertained by a mascot. And, I really don't think that the Steelers have ever had the problem of attracting "future consumers." But, for the sake of argument, I'll assume that they felt the need to do something to commemorate the 75th anniversary, and this mascot was the result of a collective marketing brain trust.

The look of this mascot is not awful. It gives a nod to the tradition and spirit of the Steelers. It conceivably could be "gritty." The Steelers have come to embody the knock-mouth, no nonsense, strong work ethic steel tradition of the city it represents.
So, it would only be natural that they selected a name that also upheld that grit and spirit that is Pittsburgh Steelers football, right?

Foofy McFoofy!?! Steely McWhatever...I can only hang my head. The name is shameful and whoever made the selection from 70,000 entries was giving little, or no, thought to the tradition that is the Pittsburgh Steelers.

I really hope that (much like the Steeler'ettes and the ill fated dance troupe of the 80's) this "Boy Named Sue" mascot quietly fades into an obscure object of future bar trivia.
(For the record- I submitted the name Iron Mike, as a nod to Iron Mike Webster who was the on-field embodiment of all things Steelers)