Blinded By Green: NBC Got Snowed

Wow! Did Roger O'Neil, Brian Williams and the NBC TODAY & NIGHTLY crew get snowed on the story about ECO-Hangers.

As the story goes, Roger O'Neil reported about how a new recycled paperboard version of wire hangers were the new environmental answer to hangers. These new hangers were to provide a recycled/recyclable solution to wire hangars and help people and companies green their closets.
Last time I checked, hangers were made from steel, which is North America's 1 recycled material. Steel hangers contain a minimum of 28 percent recycled steel and are 100% recyclable at the end of their useful life. Dry cleaners reuse and recycle wire hangers on a massive scale. Additionally, hangers that might accidentally be thrown away by consumers are often automatically separated from the waste stream by magnets and recycled.

What's worse, is that this "green" solution is more expensive than wire--and is being sold to airlines and other companies as a more expensive investment to show they're "green." Bah. By sticking with steel, these companies were unknowingly green--and saving green.

Somebody didn't do their homework. They just wanted some quickie, feel-good green story to throw out there.

Bah!